This header graphic represents how my Fon hotspot login page would look if Fon's bloated content was reduced to a reasonable Fonbar above my personal page, in this case my blog.

Fon Terminates Support for Fonera Routers, Fon Community Furious

La Fonera SIMPLMartin’s cheerful post yesterday, about yet another router model, didn’t go over well with the Community of worldwide Foneros. Comments were open, so everyone jumped on poor Martin’s case about the previous router models which still aren’t stable, particularly the latest one, which has been abandoned for several months with major issues still pending.

Martin’s blog post is an absolute HOOT to read. The angry, cheated Fonero Community descended upon him, demanding action, and his response was to literally cry and attempt to make Foneros feel guilty that his skeleton staff is overworked. Sorry big boy, the burden of guilt is entirely upon you there!

Martin clearly regards EVERY critic as “a troll” and proposes that Fon is somehow entitled to more compliments. I think it’s clear that he has an idyllic image that he refuses to let go of, and he will not listen to reason and see Fon for what it has become to those of us who actually comprise the Fon Network. This reminds me of the attitude of Fon’s Board moderators, who actually warn people to stop complaining until some more compliments pile up to offset them. Martin lives in such a bubble! He thinks he can manage Fon’s image by simple decree. But he’s just painting posies over his own windows.

Random things we learned about Fon this time:

  • Fon seems to be abandoning the “Fonera” moniker, as the new model is just called “SIMPL. This could be at the request of the still-unnamed telco Fon E-Partner at hand.
  • Fon is still just a spunky lil ole start-up that deserves more time, another chance, please be understanding, etc.
  • The Fon Network has “over a million” “daily users”. Interesting twist of English. He also claims “over a million” “Fon hotspots” but notice he doesn’t distinguish hotspots from users from members. In fact, as usual, he blurs them together whenever possible. In truth, Fon has only a few tens of thousand active Foneros (members/volunteers/contributors), about as many native hotspots (La Foneras), even fewer Aliens (guests/paying customers), and the rest is just partner hotspots being added simultaneously to both “member” and “customer” columns. *See update below.
  • Martin claims 23k “Fonera 2″ have been sold. The way he phrases it, he avoids distinguishing between 2g and 2n models, probably to conceal how few 2n routers were sold.
  • Fon employs less than 40 people now, from a high of around 130. They’re about to double the number of native routers they’ve ever sold, but no word if Fon will hire any more employees on… even while Spain suffers particularly high unemployment.
  • Martin admits that Fon has ceased supporting every previous router model, because their new 400k girlfriend needs all of their attention. And won’t Foneros just understand that and stop bothering them?
  • Despite Fon Boards and Martin Blogs being choked with complaints, Martin exclaims that he’s simply *sure* that most people are delighted with their Foneras, and they’re so happy we simply don’t hear from them!
  • Martin feels that La Fonera 2.0g works “pretty well” and since they also briefly offered discounts to upgrade, that this is good enough “support” for previous router models.
  • Over and over, Martin scolds commenters for their “disrespect” of Fon customer service staff. Except that noone’s complaining about the other staffmembers. This is Martin’s personal blog, after all, and they’re writing DIRECTLY TO HIM. It’s his leadership most of us have problems with. That’s what he’ll never accept.
  • IMHO, Fon is really stepping backwards to “simpler” routers because Fon has discovered the hard way that they don’t have the brand recognition to unload more expensive gadgets like La Fonera 2.0n. People are more likely to buy a cheapo router from an unknown company (like Fon), than a fancy expensive router. Problem is, this new one is still about $20 too much. Fon has also realized that it can’t construct nor maintain complex firmware, but they’re not going to admit that either.

    Fon SIMPL’s sticker model number is 2305E. I expect it’s a re-badge of some other brand, as always. Perhaps in a few months, we’ll find manufacturer’s firmware to slap on this puppy. Check out Steven’s gallery of external photos here.

    Anyone going to this “Mobile World Congress” can find more information about the Con, as well as some incorrect information about Fon here. Despite what it says there, Fon didn’t start the wifi revolution, Fon didn’t start with the Fonera wifi router, and Fon didn’t sell La Fonera when it launched in 2006. La Fonera 2.0n is not the most innovative; it’s a poor, faulty copy of routers many others have been selling for a couple of years, Fon is not the largest wifi community, but it contributes slightly to larger “partners” which make a considerable aggregate network. The numbers given about “members” and “hotspots” are blatent lies. Also, Fon forgot to mention one of their partners, McAfee, by which Fon is Safe!

    UPDATE: In addition to Martin’s silly comments, see his silly new post in response to the complaints: Fonera 2.0n Quality Survey

    *UPDATE2 to bullet point 3 above: According to FrancoFON’s database of the Northern Hemisphere on Feb 17 2010, there are a total of 691,000 active Fon hotspots including partners BT(364k), Neuf(82k) and Livedoor(176k) and 68,000 active La Fonera routers. They find 141,000 inactive La Foneras. A bit of quick research adds Fon partners ZON in Portugal - 100k circa 2/2010, Comstar in Russia - 2,000 circa 12/2009 and E-Plus in Germany for up to 25k circa 6/2009. That leaves 200k hotspots missing, unless we count Fon’s inactive routers, leaving us only 40k short. I know of no way to find out which partner hotspots are also inactive, but it becomes clear that Martin’s “over a million” statement is broad exaggeration. Fon’s contribution comes in at 5th (of 7) place (or 3rd if you unfairly count dead hotspots).

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    Consider that Martin stated on Feb 3, 2010 that “It took Fon almost four years to sell half a million WiFi routers known as Foneras.” Since all live, plus dead Foneras only total 209k, this means that 291k Foneras were allegedly sold, but were never registered to Fon!

    This picture gets far grimmer if you add “half a million sold” to an additional “€15 million worth” of routers which Fon gave away. Fon sold La Fonera v1 routers for as little as $1, but in my mind, Martin would cleverly count that as “sold” and not free.** Only v1 routers were given away. Martin claimed that v1 was sold at practically cost, so at regular price of €29, that means an additional 500k routers were given away, an oddly convenient number. So if Fon has indeed *distributed* a full million routers now, only 209k were ever registered (21%, or 1-in-5) and only 68k remain live (or 3-in-10 of every router registered), which is about 7%, or 1-in-14 of all Foneras ever distributed!

    (Click image for full-sized popup)

    **It’s also possible that Martin is adding the same numbers into two columns again. He might count the “discounted” routers as both fully “sold”, and also a “fraction” of a free router by attributing part of that €15M to offset the amount of the discount. Warranty replacements probably also get relabeled as “given away” too; they additionally count as increments to Fon’s hotspot network (one dead router + one replacement = two purportedly available hotspots). Frankly, i’m weary of peeking down all the possible rabbit-holes. In this article i’m pretending that Martin’s statements are legitimate. If he’s outsmarted himself with statistical sleight of hand, and made Fon look bad, that’s his fault.

    UPDATE3: Martin’s still at it. In his Spanish-only blog now, he whines about how English people are rude, and expresses that he thinks he’s entitled to praise for his “incredible work”, never mind the results. Again, he suggests that his poor staff’s feelings are hurt by any critical feedback (I wonder if this means Iurgi has been threatening to quit? Oh boy!), blind to the fact that the comments were clearly directed just at him. He again unambiguously admits that support for La Fonera 2.0g is terminated. That model was sold as beta for 6 months starting in Oct 2008, sold as “public ready” in April 2009, and the last firmware for it was issued Oct/Nov 2009. This suggests that Martin considers his company’s obligation finished after only about a year.

    UPDATE4: A week later, Engadget finally posts their benign and obligatory article about SIMPL. Please visit there and ADD YOUR COMMENTS! Also, visit the online petition to Fon here.

    In the event Martin’s blog posts get removed or censored, please check back here for my snapshots.

    9 Responses to “Fon Terminates Support for Fonera Routers, Fon Community Furious”

    1. tman Says:

      It’s 230SE or 2305E ? If I google for “2305E site:.jp” I can find it as a fon router. Now I’m really confused. Is SIMPL and older japanese model revived ? Or is it the plastic case of 2305E reused as SIMPL ?

    2. austintx Says:

      tman: looks like you’re right. Corrected, thanks. I’m confident that we’ll find out who the real manufacturer is, in time. Since “fon” is molded on the top, we can assume the plastic case (and certainly, the firmware) is custom.

    3. steven Says:

      2305E is the model number…. SIMPL is the “name” …
      the last letter mostly mentions what kind of power supply it has… A/B/C/D/E where is the Japanese outlet….

      FON2100/2200 were the original Foneras with 1 port
      FON2201 was called “Fonera +” with 1 LAN/1 WAN port … like the “SIMPL”
      FON2202 was called “Fonera 2.0g” with additional USB port; technically it arrived at the same time as the + but it got launched a year later
      FON3300 was the Fontenna
      FON2303 was the Fonera 2.0n
      FON2305 was the Fonera SIMPL

    4. austintx Says:

      Thanks, Steven. You’re right, Fontenna was FON3300A. Say, I wonder what happened to poor little FON2304?

    5. Roetzen Says:

      Note that FON claims the SIMPL is an 801.1n router. A full 801.1n implementation however requires THREE antennes. Antennes that must not be removable because their relative position is important.

      So the SIMPLE has at best a partial 801.1N implementation.

    6. Ben Says:

      Dear Foneros would like to spread the work out there about the following petition for get FON to stop playing games and stop dwindling more people into buying wireless routers that do not work. Sign the following petition on http://www.ipetitions.com/petition/fon/

    7. FathomsDown Says:

      Oh for Pete’s sake, this is getting silly now. The problem that Fon has is that the coverage is typically where you don’t want to use it; most Fon routers are located in domestic areas where people have WiFi access already and the Foneras have a very poor range which doesn’t help.

      The 3G issue seems to be another case of Martin trying to find a problem for Fon to solve but he seems to be ignoring the fact that many telcos are not promoting Micro/Pico cells such as this one from Vodafone UK (http://online.vodafone.co.uk/dispatch/Portal/appmanager/vodafone/wrp?_nfpb=true&_pageLabel=templateCClamp&pageID=PPP_0161). At £50 this unit costs about the same as a Fon router and I bet that the price will drop dramatically if you are a high user (Vodafone have a habit of giving things away if you threaten to leave them). The cell solution seems much more sensible as:

      a) WiFi wasn’t designed to be energy saving meaning that it uses more power than 3G.
      b) 3G transparent roaming allows you to move out of the range of the cell without having to re-authenticate or switch Wifi signals (as you have to with Fon unless everyone sets their SSID to the same).
      c) No authentication jail which means that apps such as mail work without having to fire up a browser as you have to do with Fon.

      So what is happening to Fon? Why are they grabbing at every opportunity to flog units rather than working on low cost units which are:

      a) Low power
      b) Support power over ethernet, bridging, waterproof cases, better antennas, solar charging, etc so you can place them in locations where you can maximise signal and hence income.
      c) Change of pricing model so that Foneros have a choice of data volume or time based passes (as some are on limited data volume broadband contracts).

    8. Nostradamus Says:

      Don’t get me started about Martin, I may never stop complaining about him or run out of room quickly on this post. The man is sooooo arrogant, and in his mind infallable. I write articles on Searchwarp and Ezine and wanted to benchmark his 2.0N after he boasted freebies for those willing to do the testing; I build bi-quads and talked back and forth about modding (some simple soldering) his 2.0N and he was all “down with it”. Once it came down to “put up or shut-up”….well…he stoped responding my emails after dozens of attempts. The guy is a Douche-Bag IMO. Granted, the 2.0N has some great ideas, but, I can talk shop about a car with quad turbochargers, all wheel drive, low center of gravity…yada, yada, yada; at the end of the day it’s just TALK! I do recognize that he has TRIED to put idea to working production, but has failed at nearly every turn. And him downplaying the fact that no-one with working 2.0N’s are leaving comments, and that he rarely ever see’s the same problems as he uses the 2.0N as his main gateway is complete insanity. Sorry about ranting about this guy, but lately this guy seems to have brought ignorance to a whole new meaning. I had a dream (not a nightmare) the other night that Martin drove off a cliff and Mark Shuttleworth (former CEO of Ubuntu) took the reigns….well it’s good to dream!
      Thanks for listening!!

    9. austintx Says:

      Oh, you won’t get any argument from me about what a punk bitch Martin is. I just had a silly back-and-forth with him and his pet Alex Puregger. At first I was like: “Martin, what is your comment to these figures I got from your partner’s public websites”, and Martin is like “OOOHHH! I am insulted by your choice of questions! I work so hard! Doesn’t anyone consider MY feelings?” Later, Martin says: “we have no secrets, Alex will answer all of your questions because I have a trillion other things to do like sail this yacht around the ocean. Alex says: “hmmm… I won’t answer those questions about numbers you got from our partner’s websites, because our partners insist on secrecy!” Fon is a fraud. Martin and Alex are douchebags. And Martin is a douchebag who pointedly posts vacation photos in response to his customer’s complaints.

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