Coming hot on the heels of Martin Varsavsky’s regretful announcement, that Fon Wifi will soon be doubled from $/€2 per day to $/€4 per day (he needs to visit fon.com more often. It’s actually $/€3 per day now), is this news that BT is cutting the price of wifi at their hotspots by as much as 50%!!!
The new service tiers are called “BT Original”, “BT Openzone Together”, and “BT Openzone Global”. All three tiers provide access to BT Openzone, BT FON and BT Business Total Broadband hotspots. BT Original provides 500 minutes of access, while Together and Global provide “unlimited” access plus 500 minutes of “UK roaming”. BT Global also includes 500 minutes of “international roaming” at other BT partner hotspots like Swisscom Hospitality Services and Comfone’s WeRoam.
If you exceed your 500 minutes in a limited access category, you’ll be billed 10p ($.17) per minute anywhere.
Here are the respective prices for comparison:
Fon Wireless Ltd: €71.02/mo ($91.24) on average at current price
BT Original: €5/mo+VAT ($8.71)
BT Openzone Together: €12.50/mo+VAT ($21.77)
BT Openzone Global: €28/mo+VAT ($48.77)
BT Openzone per Minute: 15p/min+VAT (down from 20p) ($.26)
How prices work out per day including 17.5% UK VAT:
Fon: €2.34 ($3),
BT Original: €.23 ($.40),
Together: €.49 ($.86),
Global: €1.09 ($1.90),
Openzone per Minute: €216.00 ($376.23).
As I reported before, T-Mobile is €.67-€2.00 per day, depending on service plan.
While I can see why residents of England might pay Fon’s current price over the price of BT Openzone per Minute, I do not think they would consider Fon to be competitive against the other BT tiers – also available at BT Fon hotspots – even though Fon includes “worldwide roaming”.
The burning question on my mind is: who would prefer Fon over ANY wifi provider when Fon doubles their price in coming weeks? Will Fon continue to partner with BT when BT Openzone is allready undercutting Fon’s rates at their own hotspots? Will BT continue to partner with Fon after ending their relationship with The Cloud?