All over Spain, including Madrid and Alcobendas (HQ of Fon), Wireless Citizens are finding that they can no longer log into Swisscomm wifi at their favorite Starbucks!
Isn’t this is a good opportunity for the “World’s Biggest Wifi Community” to take a shot at replacing them? Lucky Bills near these coffeehouses may allready be seeing increased profits.
Now, Starbucks doesn’t want people hanging out in the shop all day, without buying drinks and snacks. Though Fon promotes the idea of “$€3/day”, they also have proven that there is no problem implimenting “15 free minutes”, “60 minutes via SMS” and “5-day passes” as alternatives.
Bill Foneros have urged Fon to impliment a “voucher” system in the past. I think the time has arrived for Fon to impliment such a system for merchants who use Fon!
Merchants could print out a sheet full of voucher codes once a day, through a special MyFon page, and cut them into separate slips of paper. These vouchers would supply an hour or two of wifi, and be useable for 24 hours from the time of creation. Starbuck’s patrons would each create a Fonero account, and then enter their voucher code as payment. Fon could reward “frequent flyers” with Starbucks coupons or other benefeits.
Starbucks might pay Fon a small amount for each voucher which gets used, and Fon would share half of the net profits with Starbucks, just like with Bills. Publicity for both partners would be very good if this plan works out!